SEO/Search Audit

An SEO & Search Audit analyzes both how the e-commerce site is discovered in external search engines and how easily customers find what they are looking for once they are on the site. We review technical SEO, information architecture, categories, metadata, indexing, internal links, and internal search.

For larger product ranges, the connection between structure, filtering, search, and categories is particularly important. We identify where information or products are difficult to discover and which improvements should be prioritized.

The result is a consolidated action plan for better organic discoverability and a more efficient path to the right product or content.