Budget by profitability
We adjust budgets and bids based on cost, conversions, and profitability – not just traffic volume.
Performance Retainer
Less channel management. More business management.
Performance Retainer is for Shopify merchants who want their advertising optimized based on business results – not just the platforms' own KPIs.
We work with campaigns, budget, audiences, measurement, and landing pages, prioritizing each month's efforts based on where the potential is greatest.
At your convenience
Paid media linked to e-commerce.
A retainer arrangement should make it clear what you receive, what is prioritized, and how the collaboration creates value over time.
Multiple platforms
The work may include Google Ads, Meta Ads and other relevant advertising platforms depending on the chosen level.
Reliable measurement
We quality-assure existing conversion tracking and work with GA4, GTM, and product feeds where relevant.
The landing page is part of the advertising
We also analyze what happens after the click so that media and storefront are not optimized in separate silos.
Choose level
Three levels. Same clarity.
Choose the level that meets your needs today and scale up as your scope changes. All prices are per month and exclude VAT.
Small
SEK 7,500/mån
For those of you seeking specialist support and ongoing optimization in an advertising channel.
- 1 ad platform and 1 marketplace
- Optimization of campaigns, keywords, target audiences, and ad copy
- Budget and bid adjustments based on cost, conversions, and profitability
- Review of existing conversion tracking and foundational work in GA4 and Google Tag Manager
- Monthly analysis and prioritization of next steps
Medium
SEK 15,000/mån
For those of you looking to expand your advertising across more channels with greater scope for testing and analysis.
- Up to 2 ad platforms and 1 marketplace
- Campaign development, optimization, and budget allocation across channels
- Testing of ads, messaging, audiences, and campaign setups
- Retargeting, Merchant Center, and existing product feeds
- Quality assurance of conversion tracking and analysis of landing pages
- Monthly analysis and prioritization
Large
SEK 30,000/mån
For those who want to coordinate advertising across multiple channels and work more strategically with profitable growth.
- Multiple advertising platforms within the agreed scope
- Up to 2 markets
- Advertising strategy, budget allocation, and in-depth profitability analysis
- Active campaign development and continuous testing of campaigns, audiences, and creative messaging
- Tracking strategy, product feeds, and cross-channel customer journey analysis
- Ongoing analysis, reporting, and strategic prioritization
How we work
Advertising that improves every month.
The work should be easy to follow and simple to prioritize together with your team.
Analyze the deal
We base our approach on goals, margins, budget, conversion, and existing channel data.
Optimize and test
We develop campaigns, messaging, target audiences, budget allocation, and measurement based on the selected level.
Prioritize the next steps
The monthly analysis is used to shift budget and effort to where the next improvement is likely to be found.
This is included
Platforms and scope are determined before start.
The advertising platforms included will be determined before launch. Ad copy and minor adjustments to existing material are included.
Clear demarcation
Media budget and larger production are not included.
Ad budget is not included. New photo, video, or advanced graphic material is also not included.
New tracking architecture, server-side tracking, larger feed projects, and other major technical implementations are not included.
For the Shopify team
Performance marketing for Shopify and Shopify Plus.
Paid media is most effective when campaign data, conversion measurement, and e-commerce experience are analyzed together. For Shopify merchants, this means that advertising must be connected to actual purchases, product feeds, margins, and landing pages.
Google Ads for Shopify
Search, Shopping, and Performance Max can be important parts of the mix, but the structure must be adapted to the assortment, markets, and business goals. Merchant Center and product data are therefore often as important as the campaign settings themselves.
Meta Ads and paid social
Paid social requires continuous testing of audiences, messaging, and creative material. We work with the material that is available and help prioritize what should be tested next.
INGÅR I ALLA RETAINERS
Stride Connect – en smartare retainer.
För att vi ska kunna arbeta proaktivt, fatta datadrivna beslut och skapa största möjliga värde för din Shopify-butik använder vi vår egen app, Stride Connect.
Appen ger oss bättre insikter i butikens prestanda och utveckling, hjälper oss att snabbare identifiera och lösa tekniska problem samt hitta möjligheter till förbättring och tillväxt. Det innebär effektivare support, mindre tid på felsökning och mer fokus på det som driver din affär framåt.
Stride Connect ingår utan extra kostnad och ska vara installerad och aktiv under hela avtalsperioden.
Frequently asked questions
Frequently Asked Questions about Performance Retainer
Is the advertising budget included?
No. The advertising budget is paid separately directly to the respective advertising platform.
Which advertising platforms can be included?
Google Ads, Meta Ads, and other relevant platforms may be included. The exact scope is determined before launch and depends on the chosen level.
Is tracking included?
Control and quality assurance of existing conversion tracking is included according to the level. New tracking architecture and server-side tracking are scoped separately.
Are photo and video included?
No. New photo, video, or advanced graphic material is not included in the retainer.
Talk Shopify with Ebba.
Ebba Juslin
Sales & Partner Manager