About Stride
Stride is a Shopify Plus Partner with offices in Gothenburg and Malmö. We work exclusively with Shopify, helping established companies migrate, develop, and scale their e-commerce.
All of our employees are based in Sweden. With specialist expertise in B2B, DTC, and blended commerce, we help our clients throughout their entire journey – from solution architecture and data migration to high-converting storefronts and system integrations.
As a long-term strategic and technical partner, we also work within Revenue, Retention, Search, Performance, and Advisory.
Together, we develop the digital business, strengthen the customer experience, and create the conditions for profitable growth over time.
We have made a conscious choice to focus entirely on Shopify.
This means that our developers, designers, strategists, and project managers work with the same platform every day. Instead of being generalists across several different e-commerce platforms, we can dedicate our time to understanding Shopify in depth and how the platform is best utilized for different types of businesses.
We work with everything from international DTC brands to complex B2B commerce for Swedish industrial companies. For some clients, the assignment involves a complete migration to Shopify. For others, it is about further developing an existing solution, integrating business systems, or gradually improving conversion, retention, and customer experience.
What they all have in common is that Shopify is the foundation.
A good e-commerce platform is not an end in itself.
It should make the business easier to run, provide customers with a better experience, and create the conditions for increased sales and profitability.
That is why we do not work with frontend, integrations, analytics, and marketing as separate parts. We strive to understand the entire business behind the store.
What does the customer journey look like? How does the organization work? Which systems must function together? Where is conversion lost? What is limiting growth? And which investments will actually create business value?
That perspective accompanies us throughout our work.
We rarely view a launch as the end of a project.
Once the technical foundation is in place, the next phase begins: developing the business.
That is why we work long-term with many of our clients through our areas of specialization: Revenue, Retention, Search, Performance, and Advisory.
We analyze data, identify opportunities, prioritize initiatives, and implement improvements together with the client's organization.
This can involve increasing conversion rates, improving product presentation, developing customer loyalty, creating better search experiences, automating processes, or finding new ways to use Shopify to streamline operations.
The goal is not to produce as much as possible.
The goal is to work on the right things.
Everyone at Stride is based in Sweden.
We believe in the value of our clients having proximity to the people actually working on their business. Strategy, project management, design, and development are all within the same organization, and our specialists work together throughout the entire engagement.
For our clients, this means shorter lines of communication, clearer accountability, and direct access to the expertise required.
When needed, we are also happy to meet in person.
Gothenburg & Malmö
Stride is present in both Gothenburg and Malmö.
Our offices provide us with proximity to two of Sweden's strongest regions for trade, industry, technology, and digital business – as well as to many of the companies we work with.
This is where we bring our team together for project work, workshops, and strategic meetings with clients and partners.
Regardless of which office a project is based from, we work as one unified team.
Our Gothenburg office is centrally located on Engelbrektsgatan, right by Avenyn.
From here, we work closely with some of Sweden's most established brands, trading companies, and industrial firms in the Gothenburg region and Western Sweden.
Malmö is home to Stride's second office and an important part of our team.
With proximity to both the Öresund region and the Danish market, Malmö is a natural base for our clients in southern Sweden and the Nordics.
Stride is a Shopify Plus Partner.
This partnership is a key part of our work with larger and more complex Shopify solutions, but our role goes beyond implementing the platform itself.
We help our clients make technical and commercial decisions regarding architecture, integrations, international expansion, B2B, storefront, conversion, and the long-term development of their Shopify ecosystem.
As Shopify evolves, our clients should be able to evolve with the platform.
Stride is a member of TechSverige and is covered by a collective agreement via Unionen.
For us, this is a natural part of building a long-term and professional company.
We want to combine high ambitions for our clients with clear terms, structure, and a sustainable work life for the people who work at Stride.
Just as we strive for long-term relationships with our clients, we want to build a workplace where people can develop and stay over time.
We don't believe in making e-commerce more complicated than it needs to be.
We believe in great technology, clear priorities, and close collaboration between people who understand both the platform and the business.
That also means we speak our minds.
Sometimes that means building something new. Sometimes it means improving what already exists. And sometimes the best advice is not to build anything at all.
Our ambition is to be the partner our clients can lean on as their digital business evolves – from the major strategic choices to the details that determine whether the customer experience actually works.
We are developers, designers, strategists, project managers, and e-commerce specialists.
Different skill sets, but a common focus:
Building better businesses on Shopify.
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