Driving traffic to your e-commerce store is an important part of growth – but it's what happens once the visitor enters the store that really determines the outcome.Conversion optimizationis about taking advantage of every click and every interaction, to maximize the number of customers who actually complete a purchase.

At Stride, we work systematically to analyze the entire buying journey, from first product view to completed payment. We map where in the flow visitors drop off and implement efforts where they make the biggest difference. Our focus is on improving key metrics such as:

• Add to cart rate– how many people add products to the shopping cart
  
• Reach checkout rate– how many people proceed to the checkout
  
• Conversion rate– how many people complete their purchase
  

By optimizing these steps, we ensure that your store not only attracts more visitors, but also converts a greater proportion into paying customers.

We use a combination ofdata-driven analysis, A/B testing, UX improvements and best practicesto create a shopping experience that feels simple, safe and inspiring. This can involve everything from clearer product presentations and improved cash flows to faster loading times and better mobile adaptation.

For those of you who are concerned with growth, conversion optimization has a direct impact on profitability. Small improvements in conversion rates can quickly yield big results in the form of increased revenue – without you having to spend more on marketing or traffic-driving activities.

With Stride as your partner, you get an e-commerce where every step of the customer journey is designed to maximize the outcome. We ensure that more of your visitors become customers – and more of your customers become repeat customers.