From technical debt to global growth – Shopify solution for D2C and B2B

Customer

Speed ​​heater system

Industry

Retail paint removal

Previous platform

WooCommerce

Sales channel

D2C and B2B

Speed ​​heater

"Stride has transformed what was an uncertain and challenging project into a professional and educational process. Through their commitment, expertise and patience, the team has given us both security, encouragement and valuable knowledge."

-Sally Torin
Marketing Coordinator

Background

Speedheater develops and sells environmentally friendly, effective and gentle paint removal using infrared heat technology – a Swedish invention that has revolutionized paint removal globally. The company targets both consumers (D2C) and business customers (B2B) with solutions for craftsmen, restorers and DIYers.

Challenge

The company's previous WooCommerce store was outdated, with technical issues when updating plugins and themes – often compromising the functionality of the site. At the same time, there was a need to modernize the interface, increase performance and create better conditions forinternational expansion.

Solution

Stride completed a full migration from WooCommerce toShopify, with a focus on performance, stability and flexibility. The project included:

  • Migration ofproducts, customers and order history
  • Construction of anew modern storefront
  • Implementation of astore locatorfor retailers
  • Optimization forboth D2C and B2B flows, as well as global availability

The new solution gives Speedheater the opportunity to grow without technical limitations and adapt to new markets.

Results

Speedheater now has a fast, stable and visually updated e-commerce platform that supports both direct sales and reseller networks. The migration to Shopify has improved the user experience and made it easier to maintain and further develop the store – while the foundation for global expansion is now in place.