SEO during migration

SEO needs to be planned from the start when migrating an e-commerce site to Shopify. We map out existing URLs, organically important pages, metadata, content, and technical prerequisites to understand what needs to be preserved or changed.

Before launch, we create a redirect mapping and ensure that key pages are directed to the right destination in the new Shopify structure. After launch, we monitor indexing and technical issues so that any discrepancies can be detected early.

The goal is to carry out the platform migration while maintaining control over the SEO signals and visibility that the business has already built up.