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Speedheater develops and sells environmentally friendly, effective and gentle paint removal using infrared heat technology – a Swedish invention that has revolutionized paint removal globally. The company targets both consumers (D2C) and business customers (B2B) with solutions for craftsmen, restorers and DIYers.

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The company's previous WooCommerce store was outdated, with technical issues when updating plugins and themes – often compromising the functionality of the site. At the same time, there was a need to modernize the interface, increase performance and create better conditions forinternational expansion.

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Stride completed a full migration from WooCommerce toShopify, with a focus on performance, stability and flexibility. The project included:

  • Migration ofproducts, customers and order history
  • Construction of anew modern storefront
  • Implementation of astore locatorfor retailers
  • Optimization forboth D2C and B2B flows, as well as global availability

The new solution gives Speedheater the opportunity to grow without technical limitations and adapt to new markets.

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Speedheater now has a fast, stable and visually updated e-commerce platform that supports both direct sales and reseller networks. The migration to Shopify has improved the user experience and made it easier to maintain and further develop the store – while the foundation for global expansion is now in place.