The challenge was tomigrate four separate ecommerce storesinto a unified and efficient system – without losing data, functionality or availability. The platforms used previously were fragmented and difficult to maintain, and lacked support for integration with the company's business systems.

The goal was to find a solution that could handle bothcomplex directory structureasreal-time inventory and order flows– and at the same time improve conversion and user experience for both new and returning customers.

Stride stepped in as a strategic partner and was responsible forthe migration to Shopify Plus, complete with integration withMicrosoft Business CentralThe work included:

• Complete data migration for products, customers, orders, and content
• Building new stores on Shopify Plus with a clear brand structure
• Configuration of language, VAT and shipping for different target groups
• Integration with Microsoft Business Central via custom API and connector
• Technical project management to ensure minimal operational disruption
  
  

By being involved throughout the entire process – from feasibility study to launch – Stride ensured afast and smooth go-live, despite the scale of the project.

The migration has resulted in arobust, flexible and future-proof e-commerce platformfor Astro Sweden and their brands. Time to market for new campaigns has been reduced, order flows are managed seamlessly via Business Central, and the customer experience is significantly improved.

The investment has also laid the foundation for continued growth, and all stores are now run centrally on a common, powerful platform – without sacrificing their unique profile.