The old WooCommerce solution was limited in terms of design, speed, and scalability. Holy Smoke needed a more flexible e-commerce platform that could handle an international market and their ever-expanding range of BBQ products. Key features included improved product information, more efficient shipping, and the ability for customers to find physical stores where Holy Smoke’s products were available.

Stride helped Holy Smoke BBQ migrate to Shopify and built a custom e-commerce solution that included:

1. Migration from WooCommerce to Shopify:Stride handled the entire migration of Holy Smoke's product range from WooCommerce to Shopify, including all relevant product data.
2. Customized theme:To preserve Holy Smoke’s unique graphic identity, Stride created a brand new themed film that captures the brand’s expression. By using meta fields for the products, all product information could be presented in detail, including ingredients and cooking tips, improving the customer’s shopping experience.
3. Multi-market solution for international sales:To support Holy Smoke's international ambitions, Stride built multiple marketplaces within Shopify, allowing them to sell to customers abroad and handle customs fees seamlessly.
4. Integration with Fraktjakt:Stride integrated Holy Smoke BBQ
   Shopify store with Fraktjakt to improve both shipping management and customer experience. Customers get faster, more reliable deliveries and the ability to choose the best shipping options. For Holy Smoke BBQ, the process is simplified with automated workflows and smooth shipping label management right in Shopify.
5. Store Locator for retailers:To support customers who want to find Holy Smoke products in physical stores, Stride built a store locator. This feature helps customers easily find retailers that stock Holy Smoke products.
6. Separate Takeaway shop:Stride also built a separate Shopify store for Holy Smoke’s restaurant business, where customers can order food for takeout. The store shares a design with the e-commerce store and offers a seamless experience for Holy Smoke’s customers.

With its new Shopify solution, Holy Smoke BBQ has not only gained a modern and user-friendly platform, but also the opportunity to grow in new markets. The integration with Fraktjakt has streamlined the shipping process and reduced costs, and the store locator function has made it easier for customers to find retailers of Holy Smoke's products. The separate takeaway store provides a fast and smooth ordering process for restaurant guests, strengthening Holy Smoke's presence both online and offline.