Bluebird Medical

Bakgrund

Bluebird Medical supports healthcare providers in creating inspiring environments and offers a comprehensive product range to healthcare centers, occupational health care and specialist clinics. With solid experience in the healthcare sector since 1981 and a strong understanding of the demands placed on medical devices, Bluebird focuses on being a close and personal partner for healthcare.

Utmaning

Bluebird had an outdated e-commerce solution that couldn’t meet the company’s growing needs. They lacked a stable and flexible platform that could integrate seamlessly with Microsoft Business Central to streamline product and order management. To better meet the demands of both B2B and B2C customers, Bluebird needed a more powerful solution that could support growth and increased service.

Lösning

Stride helped Bluebird Medical implement a Shopify Plus solution that included:

Seamless integration with Microsoft Business Central:To ensure efficient data management between Shopify and Microsoft Business Central, Stride used Microsoft’s official connector to sync products and orders. To meet Bluebird’s specific needs, Stride also developed a custom app with an API to sync companies, business locations, price lists, and users between the systems.
Flexible and robust B2B and B2C solution:With Shopify Plus as a foundation, Bluebird was able to create an e-commerce solution that suits both private and B2B customers. Shopify Plus provides the flexibility to tailor shopping experiences for each customer segment, strengthening Bluebird's position as a trusted supplier to both small and large healthcare providers.
Custom integrations:To handle all the data flows that Bluebird needed beyond what was available in the standard connector, Stride built its own API integrations to ensure full control over the flow of information. This gives Bluebird a stable platform that streamlines their workflows and ensures that all important data is available directly in Shopify.

Resultat

Bluebird Medical’s new Shopify Plus solution gives the company a stronger digital platform and an improved shopping experience for both consumers and B2B customers. The seamless integration with Microsoft Business Central has automated key processes, freeing up time and resources to focus on customer service and support for healthcare providers. The new solution gives Bluebird the ability to grow and adapt to market needs, without compromising on service and quality.

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