Shopify has recently introduced its Winter Edition 24, a comprehensive update aimed at strengthening the fundamental aspects of the platform and offering over 100 new features and improvements targeting conversion, channels, marketing, and operational management. These updates are designed to further support the products sold via Shopify and convert more visitors into buyers. The update includes, among other things, expanded tools for scaling global businesses, with Shopify Markets Pro now available to all businesses in the USA. This offers built-in operational functions, all localization tools from Shopify Markets, even more automation, and a trade registry service to reduce complexity and facilitate global expansion.